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ESSENTIAL THE BEGINNING is specifically formulated for puppies and juniors with an expected ADULT weight of no more than 15kg. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle and is even grain-free. 

We recommend serving THE BEGINNING up to the age of 10-12 months and you should then switch to one of our adult meals from our range.

  • High Meat Content Dog Food

    Made with minimum 85% eggs‚ chicken‚ duck‚ salmon and trout

  • Grain Free Dog Food

    100% Grain Free

  • BOF Approved Dog Food

    BOF Approved

  • Cage Free Chicken

    Regional cage free chicken

The Kibble size in this 12kg bag are small, suitable for puppies.

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