My purpose in life since 1998 has been to change dogs’ lives for the better.

So I am both humbled and very pleased to welcome you here. It seems like only yesterday that I packed and shipped our very first bags of ESSENTIALS, and now we have the whole-hearted honour of cooking our foods and treats for customers around the world—or as I like to call them—members of our ESSENTIALS tribe. You are our family. The trust you show by choosing ESSENTIALS is not only appreciated, it is the foundation of my eternal promises:
Never to make any unfavourable changes to the quality in pursuit of more profit.

To always keep to our original mission: to improve and prolong the lives of dogs and cats.

Having this mission obviously means I hold animal life immensely dear. One of the greatest pleasures is therefore being able to manifest this love through our BEYOND ESSENTIALS CHARITY programme supporting dogs, cats, wildlife and nature.

If, against all expectations, you are not satisfied with our product, we naturally accept returns without query.