Superior Living β€” Real Value

🚚 Next-day DPD delivery across Ireland · Feeding Irish dogs since 2018
Essential Foods
Essential FoodsIreland's only luxury lifestyle dog food
Luxury dog food that pays for itself

Real dog food.
About €2.77 a day.

Superior Living is 83% free-range chicken, country duck, Scottish salmon and trout. Because it's real meat, not filler, a dog needs a smaller portion β€” so a 10kg bag feeds a 30kg golden retriever for a whole month.

β˜…β˜…β˜…β˜…β˜… Rated 90%+ by All About Dog Food Β· Loved by thousands of Irish dogs
€2.77A day for a 30kg dog
30 daysFrom one 10kg bag
83%Real meat & fish
2018Feeding Irish dogs since

The maths for a golden retriever

Worked out with our free dog food calculator for a 30kg adult, moderately active.

326g

Per day

One small scoop, weighed. That's all a 30kg dog needs of Superior Living.

30

Days per 10kg bag

One bag, one month. No topping up halfway through.

€2.77

Per day

€84.99 a bag Γ· 30 days. Less than a takeaway coffee, for Ireland's highest-rated dog food.

Try the free calculator for your dog

Sound familiar?

Cheap food isn't cheap

  • Big scoops twice a day, because most of the bag is filler
  • A 12kg bag of "value" kibble gone in three weeks
  • Bigger poos, more wind, a dog that's always hungry
  • Vet bills later for the grains and derivatives they couldn't digest

Supermarket and pet-shop foods are bulked out with grains, "meat derivatives" and poor-quality ingredients. Your dog has to eat more of it to get the same nourishment, so the bag empties fast. Compare the cost per day, not the price on the shelf.

What changes with Superior Living

  • No meat derivatives, no grain, no wheat, no corn, no soy
  • 83% real chicken, duck, salmon and trout
  • Slow-cooked at low temperature so nutrients survive
  • Smaller portions: 326g a day for a 30kg dog

Why Irish dogs do so well on it

It's not clever marketing. It's what's actually in the bag.

83%

Real meat, not meal

Free-range chicken, country duck, fresh Scottish salmon and trout. Dense, real nutrition, so every gram does more work.

0

Grains or fillers

Sweet potato and peas for slow energy. No grain, no wheat, no corn, no soy. Nothing in the bag that's only there to make it heavier.

BOF

Behaviour Optimising Food

Cooked low and slow for steady energy release. Calmer dogs, better digestion, no sugar spikes.

Read the label. We're proud of it.

Every ingredient, in order. No "meat derivatives", no mystery.

Fresh chicken & duck (32%)Dried chicken & duck (30%)Sweet potatoPeasFresh salmon & troutLinseedFresh whole eggChicken fatLiver stockLucerne sproutGlucosamine, chondroitin & MSMCranberry, blueberry, apple & moreVitamins & mineralsMOS / FOS prebiotics

Choose your bag

Small kibble in the 2.5kg bag for small dogs. Larger kibble in the 10kg for medium, large and giant breeds. The more you order, the more you save.

Superior Living 2.5kg

Superior Living 2.5kg

Small kibble Β· ideal for small dogs & trial bags
1 bag+ €7.50 delivery
€28.99
3 bagsFREE next-day delivery
€86.97
Buy 2.5kg bag Buy 3 Γ— 2.5kg β€” free delivery
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.
Best value
Superior Living 10kg

Superior Living 10kg

Larger kibble Β· feeds a 30kg dog for a month Β· about €2.77 a day
1 bagFREE next-day delivery
€84.99
2 bagsFREE delivery10% OFF
€169.98€152.98
3 bagsFREE delivery15% OFF
€254.97€216.72
Buy 10kg bag β€” free delivery Buy 2 Γ— 10kg β€” save 10%
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.

What Irish owners say

Verified reviews from essentialfoods.ie customers.

90%+RATING

All About Dog Food β€” the UK & Ireland's independent dog-food comparison site β€” rates Essential's Living range 90%+, putting it among the highest-rated dog foods available in Ireland. They score on ingredient quality, not advertising budgets.

β˜…β˜…β˜…β˜…β˜…

"Our collie used to be slow to jump in and eat but now loving the Essential food line. All of them seem to work a treat!"

Ciaran O Conluain Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Milo loves the food, he's always excited when it's dinner time. He needs a high-protein option because of his hip dysplasia and it works miracles for him."

Caroline Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Love this food for my dog."

Ana Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"I was recommended Essential Foods many years ago and have been very pleased with both the company and the dog food. They are always very helpful when choosing the right food. Our dog is now 14."

Jan Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Can't fault the customer service from Essential Foods, and my dog is very happy with their dog food."

Alfie Lambe Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Perfect πŸ‘Œ"

Miriam Walsh Β· Verified buyer

Feeding Irish dogs since 2018

Essential Foods has been Ireland's home of luxury lifestyle dog food for over eight years. Thousands of Irish dogs eat Essential every day, from Tipperary terriers to Dublin labradors, and we've shipped it to every county in the country.

We're not a warehouse. We're dog people who answer the phone, help you pick the right recipe, and get it to your door next day with DPD. If your dog doesn't love it, talk to us.

Choose your bag

Quick answers

How can €84.99 a bag be good value?

Because of how little your dog needs. A 30kg golden retriever eats about 326g of Superior Living a day, so a 10kg bag lasts around 30 days β€” roughly €2.77 a day. Cheaper foods are bulked out with filler, so the portions are bigger and the bag is gone in a fraction of the time.

How much would my dog need?

Every breed and weight is different. Use our free dog food calculator to see the daily portion, how long a bag lasts and the cost per day for your own dog.

Which bag should I pick?

The 2.5kg has a smaller kibble suited to small dogs and is a great trial bag. The 10kg has a larger kibble for medium, large and giant breeds and works out far better value per kilo.

How do I switch my dog over?

Mix a little more Superior Living into the old food each day over 7–10 days. The free measuring cup in your first delivery makes portions easy.

When will it arrive?

Order before 2pm and DPD delivers next working day anywhere in Ireland. Delivery is €7.50 on orders under €60, and free over €60 or on any 10kg bag.

What's not in it?

No meat derivatives, no grain, no wheat, no corn, no soy. Just free-range chicken, duck, salmon and trout, with fruit, veg and herbs.

Real dog food. Lasts longer.

Next-day delivery Β· Free measuring cup & welcome treats for new customers Β· Rated 90%+

Choose your bag
Β© Thorn Pet Enterprises Ltd t/a Essential Foods Β· Tipperary, Ireland Β· essentialfoods.ie

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