What’s really in the bag?

🚚 Next-day DPD delivery across Ireland · Feeding Irish dogs since 2018
Essential Foods
Essential FoodsIreland's only luxury lifestyle dog food
Read the label before you buy

What's really
in the bag?

Dog food labels list ingredients heaviest first, so the top seven tell you what the bag is mostly made of. We put ours beside two of Ireland's best-known brands. Have a look, then decide.

β˜…β˜…β˜…β˜…β˜… Rated 90%+ by All About Dog Food Β· Loved by thousands of Irish dogs
74–83%Real meat & fish
0Grain Β· wheat Β· maize
90%+All About Dog Food
2018Feeding Irish dogs since

Top 7 ingredients, side by side

Straight off the packs, in label order. The first ingredient is the heaviest.

Royal Canin

Medium Adult Β· dry
  1. Dehydrated poultry protein
  2. Maize flour
  3. Maize
  4. Wheat flour
  5. Animal fats
  6. Dehydrated pork protein
  7. Wheat
0fresh meat in top 7

Burns

Original Chicken & Brown Rice Β· dry
  1. Brown rice (67%)
  2. Chicken meal (20%)
  3. Oats
  4. Peas
  5. Chicken oil
  6. Sunflower oil
  7. Seaweed
0fresh meat in top 7

Essential

Superior Living Β· dry
  1. Fresh chicken & duck (32%)
  2. Dried chicken & duck (30%)
  3. Sweet potato
  4. Peas
  5. Fresh salmon & trout
  6. Linseed
  7. Fresh whole egg
83%meat, fish & egg

First 7 ingredients as listed on pack, heaviest first, taken from each brand's own published ingredient list for the products named. All three are complete dry foods for adult dogs. Royal Canin and Burns are trade marks of their respective owners and are shown for comparison only.

Sound familiar?

What the label tells you

  • "Dehydrated poultry protein" and "chicken meal" are rendered, dried and ground β€” not fresh meat
  • Maize, maize flour, wheat flour, wheat: four of Royal Canin's top seven are cereals
  • Burns is two-thirds rice before any meat appears
  • The bigger the share of filler, the bigger the portion your dog needs

None of that is hidden. It's printed on every bag β€” in small type, on the back. We've just put it where you can see it.

What's in every Essential recipe

  • No meat derivatives, no grain, no wheat, no corn, no soy
  • Fresh meat or fish as the first ingredient
  • Slow-cooked at low temperature so nutrients survive
  • 74–83% meat, fish and egg, human-grade

Why Irish dogs do so well on it

It's not clever marketing. It's what's actually in the bag.

1st

Fresh meat, first

Every Essential recipe starts with fresh meat or fish, weighed before cooking. Not meal, not "protein", not derivatives.

0

Grains or fillers

Sweet potato and peas for slow energy. No grain, no wheat, no maize, no soy. Nothing in the bag that's only there to make it heavier.

BOF

Behaviour Optimising Food

Cooked low and slow for steady energy release. Calmer dogs, better digestion, no sugar spikes.

Choose your recipe

Four grain-free adult recipes, all 74–83% meat and fish, all starting with fresh meat. Small kibble in the 2.5kg bag for small dogs, larger kibble in the 10kg. The more you order, the more you save.

As seen in the ad
Superior Living 10kg

Superior Living

83% chicken, duck, salmon & trout Β· the bag in the ad
2.5kg bag+ €7.50 delivery Β· 3 bags ship free
€28.99
10kg bagFREE next-day delivery
€84.99
2 Γ— 10kgFREE delivery10% OFF
€169.98€152.98
3 Γ— 10kgFREE delivery15% OFF
€254.97€216.72
Buy 10kg β€” free delivery Buy 2.5kg trial bag
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.
Highland Living 10kg

Highland Living

81% turkey, salmon, Angus beef & game Β· no chicken protein
2.5kg bag+ €7.50 delivery Β· 3 bags ship free
€28.99
10kg bagFREE next-day delivery
€84.99
2 Γ— 10kgFREE delivery10% OFF
€169.98€152.98
3 Γ— 10kgFREE delivery15% OFF
€254.97€216.72
Buy 10kg β€” free delivery Buy 2.5kg trial bag
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.
Nautical Living 10kg

Nautical Living

77% salmon, trout & fish Β· best for sensitive, itchy skin
2.5kg bag+ €7.50 delivery Β· 3 bags ship free
€28.99
10kg bagFREE next-day delivery
€84.99
2 Γ— 10kgFREE delivery10% OFF
€169.98€152.98
3 Γ— 10kgFREE delivery15% OFF
€254.97€216.72
Buy 10kg β€” free delivery Buy 2.5kg trial bag
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.
Estate Living 10kg

Estate Living

74% lamb, venison & egg Β· for dogs who love red meat
2.5kg bag+ €7.50 delivery Β· 3 bags ship free
€28.99
10kg bagFREE next-day delivery
€84.99
2 Γ— 10kgFREE delivery10% OFF
€169.98€152.98
3 Γ— 10kgFREE delivery15% OFF
€254.97€216.72
Buy 10kg β€” free delivery Buy 2.5kg trial bag
🎁 New customers: all first deliveries come with a free measuring cup and a welcome pack of our famous dog treats.

What Irish owners say

Verified reviews from essentialfoods.ie customers.

90%+RATING

All About Dog Food β€” the UK & Ireland's independent dog-food comparison site β€” rates Essential's Living range 90%+, putting it among the highest-rated dog foods available in Ireland. They score on ingredient quality, not advertising budgets.

β˜…β˜…β˜…β˜…β˜…

"Our collie used to be slow to jump in and eat but now loving the Essential food line. All of them seem to work a treat!"

Ciaran O Conluain Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Milo loves the food, he's always excited when it's dinner time. He needs a high-protein option because of his hip dysplasia and it works miracles for him."

Caroline Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Love this food for my dog."

Ana Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"I was recommended Essential Foods many years ago and have been very pleased with both the company and the dog food. They are always very helpful when choosing the right food. Our dog is now 14."

Jan Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Can't fault the customer service from Essential Foods, and my dog is very happy with their dog food."

Alfie Lambe Β· Verified buyer
β˜…β˜…β˜…β˜…β˜…

"Perfect πŸ‘Œ"

Miriam Walsh Β· Verified buyer

Feeding Irish dogs since 2018

Essential Foods has been Ireland's home of luxury lifestyle dog food for over eight years. Thousands of Irish dogs eat Essential every day, from Tipperary terriers to Dublin labradors, and we've shipped it to every county in the country.

We're not a warehouse. We're dog people who answer the phone, help you pick the right recipe, and get it to your door next day with DPD. If your dog doesn't love it, talk to us.

Choose your recipe

Quick answers

Is the comparison fair?

We compared three complete dry foods for adult dogs and listed the first seven ingredients exactly as each brand prints them, in the order they print them. Ingredient lists are legally ordered by weight, so the top seven is the bulk of the bag. We haven't added or reworded anything.

What's the difference between "chicken meal" and "fresh chicken"?

Chicken meal and dehydrated poultry protein are rendered: cooked down, dried and ground to a powder before they go in the food. Fresh chicken is meat, weighed before cooking. Both are legal ingredients; we simply prefer to start every recipe with the fresh kind.

Isn't Essential more expensive?

Per bag, yes. Per day, it's closer than you'd think, because a food with more meat and no filler feeds in smaller portions. A 30kg dog on Superior Living needs about 326g a day, so a 10kg bag lasts a month β€” around €2.77 a day. Try our free calculator for your own dog.

Which recipe should I pick?

Superior Living (chicken & duck) is our most popular all-rounder. Highland Living (turkey, salmon & beef) has no chicken protein. Nautical Living (all fish) suits sensitive, itchy skin. Estate Living (lamb & venison) is for red-meat lovers. All four are grain-free and can be rotated.

Which bag size?

The 2.5kg has a smaller kibble suited to small dogs and is a great trial bag. The 10kg has a larger kibble for medium, large and giant breeds and works out far better value per kilo.

How do I switch my dog over?

Mix a little more Essential into the old food each day over 7–10 days. The free measuring cup in your first delivery makes portions easy.

When will it arrive?

Order before 2pm and DPD delivers next working day anywhere in Ireland. Delivery is €7.50 on orders under €60, and free over €60 or on any 10kg bag.

What's not in any Essential recipe?

No meat derivatives, no grain, no wheat, no maize, no soy, no artificial colours or preservatives. Just fresh meat or fish first, then sweet potato, peas, egg, and a blend of fruit, veg and herbs.

Now you've read the label

Next-day delivery Β· Free measuring cup & welcome treats for new customers Β· Rated 90%+

Choose your recipe
Β© Thorn Pet Enterprises Ltd t/a Essential Foods Β· Tipperary, Ireland Β· essentialfoods.ie

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